Seven score and a dozen years ago Abraham Lincoln delivered an iconic speech at Gettysburg in which he said that the government of the people, by the people, for the people shall not perish from the Earth.
I take the liberty to requote him in the context of design – “User Experience is of the people, by the people and for the people”.
A product’s experience should be meeting the needs of the people, should be addressing the expectations expressed by the people and, without any doubt, must be working for the people. A designer can achieve this goal only when he puts himself into the shoes of a User. In other words, designers must empathise with users.
When you empathise with your users, you get to know what they want and how they want, in a better sense. And this cannot be achieved if you glue yourself to your desk and imagine things. You should step out of your office into their world. Walk into their realms, observe their way of life, understand their expectations and feel their problems. Only then, you would be able to design something for ‘them’.